Each day, more women are using blogs to get their latest dose of current events, international news and fashion advice. Blogs allow readers to consume information and commentary from a myriad of biased and potentially objective sources. Plus, blogs can be individually tailored to specific topics or audiences, as is the case with Nygard International’s “Fashioning Your Story” fashion blog.
Nygard International, a Canadian-based womens’ clothing company, created a blog to better connect with their diverse customers. The company is now a resource for information and news in addition to stylish shirts, versatile dresses and flattering pants.
Found at www.fashioningyourstory.com, “Fashioning Your Story” offers a variety of informative categories. Nygard shoppers can explore blog posts to find reviews on films and albums, popular products (other than clothes!) food trends, style tips and much more. Nygard even has a video tab with clips from company events and charities. It’s a great tool to follow Nygard’s activities, local and abroad.
Nygard features several different clothing lines that are simultaneously fashionable and practical. The company is known and respected for its ongoing efforts in the battle against breast cancer. “Fashioning Your Story” enables followers to read about the goings-on within the business, including new lines, styles, fashion shows and sales.
Or, if you’re more interested in how Nygard got its start, their blog has a category called ‘The Vault.’ The Vault offers flashbacks to old commercials and fashion photographs. The Vault reveals interesting scoops from the past – for example, celebrities like Tyra Banks and Cameron Diaz modeled for Nygard once upon a time.
Nygard’s blog is the perfect location if you need tips on how to impress your new boss with your wardrobe, or how to make a clothing statement on a budget. You can also stay up-to-date on the latest seasonal trends from Nygard, and abreast of the company’s various networking and partnerships by clicking “like” on their Facebook page at www.facebook.com/nygard.